In announcing the new Premium Lite subscription tier today, YouTube reaffirmed its commitment to music on the platform.
YouTube Premium Lite at $7.99 per month in the US is essentially the $13.99 Premium plan without ad-free YouTube Music. Downloads and background play are also not offered. It’s ideal for those that have their own music subscription service. Update: In the US, picture-in-picture is available for all users, including with Premium Lite, for non-music videos. However, Google confirmed to us today that PiP outside the US still requires YouTube Premium.
In fact, YouTube found in early pilot testing that “more Lite members upgraded to YouTube Premium than Premium members downgraded to Premium Lite.” It ultimately sees Premium Lite as “feeding our subscriptions funnel.”
The company shared today that there are now “125 million YouTube Music and Premium subscribers globally, including trials.” YouTube has a “goal of becoming the No. 1 contributor of revenue to the industry.”
window.adSlotsConfig = window.adSlotsConfig || [];
adSlotsConfig.push( {
slotID: ‘/1049447/Outbrain’,
slotName: ‘div-gpt-ad-outbrain-ad-664201’,
sizes: [300, 250],
slotPosition: ‘mid_article’
} );
More broadly, YouTube’s Global Head of Music Lyor Cohen today said that it “plan[s] to make YouTube the best place for every music fan and every artist.”
This mission to create the best fan experience fuels a powerful flywheel for artists. Increased discovery, engagement, and community fuel greater promotion and monetization opportunities for artists, attracting even more artists and premium content to the platform
For artists, YouTube today emphasized how:
Looking ahead: “…our commitment to music fans and artists demands we focus on leading the industry in visual storytelling.” YouTube is “foreseeing a renaissance of the music video” by making it “easier for every artist and fan to create” their “visual stories.”
That’s why we’re investing heavily in AI tools like Dream Screen in Shorts which is now powered by Veo 2, Google DeepMind’s newest state-of-the-art generative video model. With this new integration, artists and fans can create standalone video clips for their Shorts, broadening the horizons to tell visual stories with music.
FTC: We use income earning auto affiliate links. More.
<hr>
<p><strong>🚨 Disclaimer(Because Lawyers Exist):</strong> This article was scraped, gathered, and possibly abducted from <a href=”[source_url]” target=”_blank”>[source_url]</a>.
Any hot takes, controversial opinions, or mind-blowing insights belong to them, not us.
So if you disagree, kindly direct your complaints to the source—or scream into the void, whichever works.</p>
<p><strong>🤖 AI Shenanigans:</strong> Some parts of this article were optimized, polished, and possibly rewritten by **our AI overlord** to make it more readable, engaging, and SEO-friendly.
So, if it sounds smarter than usual, thank the machine. If it sounds weird… well, also blame the machine.</p>
<p><strong>💸 Affiliate Hustle:</strong> This post may contain affiliate links (Amazon, BestBuy, or some other capitalist empires).
If you buy something through these links, we might make a few bucks—at no extra cost to you!
Consider it a **”digital high-five”** for bringing you this awesome content. <a href=”https://your-affiliate-link.com”>Check out our recommended deals here.</a></p>
<p>🔥 Stay informed, stay entertained, and don’t sue us. Haxx! 🎉</p>